Throughout the recession and in its wake, Suncoast was forced to scale back its advertising efforts. In 2014, Suncoast Credit Union launched a massive branding campaign whose primary goal was to introduce the credit union to new markets and reintroduce it in those which Suncoast had not advertised in some time.

Before it could launch a large-scale campaign, Suncoast needed to understand a few things about its current and potential member base: What is important to them? What need do they have that Suncoast can satisfy? Finally, what do they think about Suncoast?

Flip through the slideshare on the right to read more about Grownman’s work with Suncoast.