Post Card from Marketing Istanbul
Recently, I received a direct mail piece that caught my eye. It intrigued me not because of its stunning design but because it seemed as if it was delivered from another era, a message so old I imagined it being hand carried along the Silk Road to its addressee in Istanbul. Maybe it was stuck […]
Bike to work
Bicycle commuting to work can be an exhilarating way to start your day. Try it. Maybe drive your car halfway then hop out and ride your bike the rest of the way. Save on gas!
When Are You (Ever, Truly, Positively) Really Ready?
I’ve known a lot of clowns in my life, but none made me think more deeply about taking a chance as the one who could juggle four flaming bowling pins while riding a unicycle. Watching this acrobatic jester sit atop a six foot unicycle and effortlessly toss the blazing pins through the air only to […]
Ideas For (a) Change
As the old story goes…Two guys meet and exchange a dollar. Each walks away with a dollar. Two guys meet and exchange an idea. Each walks away with TWO ideas. The Internet has thrown the latter exchange off balance. There is no shortage of ideas being spread, but the exchange rate is faltering. In today’s world, […]
No Brakes!
Last November I experienced a bad bicycle crash that really hurt me. Six weeks after my crash I started riding again but noticed I was unsure and nervous on the bike. I didn’t want to crash again and experience the extreme pain I had endured. A few weeks ago I joined a team to race […]
How David Out$ells Goliath
If you haven’t already read Malcolm Gladwell’s book “David and Goliath,” please do so before continuing on to the rest of this post. Well, at least understand that we’re going to build off Mr. Gladwell’s ideas (and biblical metaphors) to demonstrate a few of our own. The big box retailer is Goliath, the 800 pound […]