Experiential Marketing: Exit 10
A restaurant in an RV. An experience never-before-seen in its industry.
The Lazydays RV Campground is a 300 site “fun-place” that hosts thousands of travelers each year. With a swimming pool, spa, tennis courts and a rally center, the facilities were replete with daytime activities. A problem the campground faced was its lack of things for guests to do after dark. The Exit 10 Restaurant and Pub changed that with an experience that was, and still is, unparalleled in the RV industry.
Part RV. Part restaurant. All fun.
Executing this dynamic concept required an artful collaboration of creative thinkers, professional restauranteurs, independent contractors and Lazydays service technicians.
Exit 10 made use of underused space in Lazydays’s rally center, and allowed the company to maximize the effectiveness of their commercial grade kitchen, an asset that coupled with the restaurant proved to be a formidable catering provider for on-site events. The result is both a marketing tool and hangout that provides guests an experience they’ll never forget.
Take a tour of the Exit (and don’t be afraid to honk the horn).