Despite being one of the most recognized names on the retail side of the RV industry, Lazydays faced both an economic and branding crisis in the wake of the Great Recession. The 30-year-old company had built its reputation as a dealership whose size and selection of inventory were unmatched. However, the more cautious RV consumer of the post-recession economy would not be lured by lot size and brash claims of being #1.

Lazydays’s reorganization and the course that immediately followed was a delicate period for the RV dealer. With the future of the company uncertain, Grownman Brand worked closely with new management in managing Lazydays’s employee and customer perception during the company’s reconstruction period. The goal was to build on the caring nature of Lazydays and evolve the RV dealer’s brand into one centered on customer experience. The resulting metamorphosis turned every customer touchpoint at Lazydays into an experience, promising that their passion for the RV lifestyle would be welcomed. To an RVer, coming to Lazydays was like coming home.

See some of the ways Grownman Brand helped Lazydays enhance their customers’ experience.