As part of a campaign to explain how much a person can save by banking at Suncoast Credit Union, we created a sweepstakes whose grand prize was a 2014 Subaru XV Crosstrek. Each of our ads had a “Save more for Life with Suncoast” message, as well as a strong CTA inviting users to visit the credit union’s website to register for a chance to win the car. AT the website, users were reminded of the research-proven truth that banking at Suncoast can save a family with multiple Suncoast products as many as $1040 per year.
See how The Road to Savings sweepstakes generated more than 40,000 leads for Suncoast Credit Union.
Go Outside and Play: a marketing partnership